Learn more about my…
I know how to write compelling online content. While I was an Editorial Assistant at Newsweek, I wrote and reported Breaking News and Culture stories about a wide variety of topics. Before this role, I was a freelance writer covering social justice, Internet culture and more. My work was featured on Bustle, Hello Giggles, For Harriet, BAUCE, Elite Daily and more. Throughout my career I’ve written about racial issues, feminism, lifestyle, food, fashion and more. Being a writer has given me experience with pitching ideas, writing content in a timely manner and using the constructive criticism of editors to make my writing even better. I know how to write quality content in a timely manner, and I always make sure to edit and fact-check thoroughly.
Content Marketing Skills
I spent over a year as a content writer with BrandYourself, where I ghostwrote blog posts for clients who specialized in a wide variety of niches. From this experience I’ve learned to think like the consumer and to use SEO strategies, keywords and more. I have experience with analytics. I know how to use insights to then figure out how to make my content better, whether that content takes the form of blog posts, news articles or social media posts. I also have experience with Hootsuite and the scheduling tool on Facebook.
Social Media Skills
In the age of technology, social media is an extremely necessary tool. Through my professional positions, I have learned how to use a number of platforms from Twitter and Facebook to Tumblr and Contently. This skill set allows me to build a brand for a client, or for myself, by connecting with people all around the world. I have experience sharing web content online and tweaking my strategy to get the most engagement. One of the best things about using social media to reach an audience is the experimental aspect. I am constantly building upon my knowledge of what works and what doesn’t when it comes to reaching an audience. In terms of my own following, I use my platform to share important messages while also showing my sense of humor (I’m also a comedian). Fun accomplishment: My tweet about a wax figure of Beyoncé was embedded in an article on Entertainment Weekly. As a writer, I also use Twitter to share my writing with a large audience.
Above all, I have been a creative person all my life. I am constantly thinking of the next way to express myself. Through my freelance endeavors and past positions, I have learned how to use that creativity to reach an online audience. My creativity also lends itself to a brainstorming environment, in which I am able to come up with innovative approaches to content marketing campaigns and strategies. Whether I am writing a personal essay under my own name, creating a deck on Canva for a client or writing a social media post for a digital magazine, I thrive when I get to exercise my creative side. I also have my own YouTube channel, I do standup comedy and I enjoy doing makeup looks which you can find on my Instagram.
Contact me at zola [dot] ray [at] gmail [dot] com