"A writer is a world trapped in a person."- Victor Hugo
I am a…
Ever since June 2015, I have been a dedicated freelance writer. I hope to use my writing to change the world for the better and to share stories that often go overlooked. My work has been featured on Bustle, Hello Giggles, For Harriet, Clutch Magazine, BAUCE, Elite Daily and more. My main beat is social justice with an emphasis on racial justice and feminism. I have also written about lifestyle, Internet culture, food and fashion. Being a freelance writer has given me experience with pitching ideas, writing content in a timely manner and using the constructive criticism of editors to make my writing even better. I dream of having my articles shared all over the Internet so that I can make a difference. My biggest accomplishment to date: Political commentator Van Jones retweeted an article I quoted him in, and he even follows me on Twitter.
When you write web content, it’s important to aim this content at a specific market. I spent over a year as a content writer with BrandYourself, where I ghostwrote blog posts for clients who specialized in a wide variety of niches. From this experience I’ve learned to think like a content marketer. What exactly does that mean? It means thinking like a consumer of whichever market a client is trying to reach. If a client specialized in real estate, for example, I would be sure to use words that real estate consumers and professionals are often Googling in order to practice the best SEO strategies possible. I’d also include content about the specific location in which the real estate professional worked. I created content for a wide variety of clients, but I always made sure that I tailored the content to their specific needs and the needs of the people they were trying to reach.
Social Media Professional
In the age of technology, social media is an extremely necessary tool. Through my professional positions, I have learned how to use every web 2.0 from Twitter and Facebook to Tumblr and Contently. This skill set allows me to build a brand for a client, or for myself, by connecting with people all around the world. I have experience sharing web content online and tweaking my strategy to get the most clicks. One of the best things about using social media to reach an audience is the experimental aspect. I am constantly building upon my knowledge of what works and what doesn’t when it comes to reaching an audience. In terms of my own following, I use my platform to share important messages about social justice while also showing my personality and sense of humor. One of my tweets was embedded in an article on Entertainment Weekly. Of course, as a writer, I also use Twitter to share my writing with a large audience.
Above all, I have been a creative person all my life. I am constantly thinking of the next way to express myself. Through my freelance endeavors and past positions, I have learned how to use that creativity to reach an online audience. My creativity also lends itself to a brainstorming environment, in which I am able to come up with innovative approaches to content marketing campaigns and strategies. Whether I am writing a personal essay under my own name, creating a deck on Canva for a client or writing a social media post for a digital magazine, I thrive when I get to exercise my creative side.
Contact me at zola [dot] ray [at] gmail [dot] com